Introducing the new Parlux ADVANCE, an innovative, technologically advanced and futuristic hairdryer. Featuring the brand new K-ADVANCE motor, this incredible dryer gives superior performance with more power and a longer lifespan. The new Parlux ADVANCE reflects extensive technological research aimed at meeting the requirements of hairdressers while also reducing energy consumption and helping to safeguard the environment. The latest introduction to the Parlux range, comes complete with 'soft touch' switches, which have been designed with user comfort in mind and an anti-heat casing which ensures the hairdryer is comfortable to hold.